Too often I get a plea for help wherein a development/delivery manager runs into problems taking a system into production. Guess most often where they run into trouble .. yep ! Performance.
When questioned about the technical details, same old pattern. Lack of understanding of underlying middleware, database, 3rd party tools etc.
When a team displays such a lack of understanding, what I hear is the team saying to me - "I can code it, however, I don't know how to actually make it work !"
Performance considerations are intrinsic to good development practices & design. While a focussed effort on performance optimization for a week using a highly skilled team always yields amazing results, it is a bad idea to deliver under that assumption.
This is often the simple difference between average and good teams.